E-Marketing For Good

E-marketing is something that is not going away any time soon. It is so easy to look up information on products nowadays that we can cut down the purchase decision process by a lot. For example, when I am going to buy an appliance I simply go online and quickly research the different brands. My boyfriend's grandparents who are in their 80's were trying to decide which toaster oven they wanted for Christmas and they literally went to Kohls, JC Penny, Sears, and Walmart to see which toaster oven was the best one with a good price and one that fit in their kitchen of course. They even took a small tape measure to measure the toaster oven! This took them a week to do. I can look this information up online in less than an hour and decide which toaster oven I want. E-marketing is wonderful!

Another thing e-marketing does is remind you of products when you see them at the stores. If you see an add online and then go to the stores without the intention of buying it but just happen to see it there, you may pick it up and purchase it. Impulse buying has a lot of thanks to give to e-marketing. This happens to me all of the time at Publix. I will see a commercial for Boarshead meat for example and then when I am in the store trying to decide which meat to buy, I usually choose the one I have heard of before.

E-marketing will be around for many years to come, thank goodness!


http://e-marketingforsensiblefolk.blogspot.com/2011/02/where-is-e-marketing-in-buying-decision.html

http://en.wikipedia.org/wiki/Email_marketing